Why Patek Philippe Stopped Trying to Sell You a Watch
Patek Philippe doesn't have a supply problem. It has a strategy. How the Stern family turned restricted access into the most powerful positioning in modern watchmaking.
Patek Philippe doesn't have a supply problem. It has a strategy. How the Stern family turned restricted access into the most powerful positioning in modern watchmaking.
A standard Birkin 25 retails for $10,900 and resells for $15,000-20,000 immediately. Here's how the allocation system, secondary market, and colorway hierarchy actually work.